SUCCESS WITH COPYWRITING

Looking For A Freelance Copywriter?

If you need to...
...drum up new business
...spruce up your current business
...help a struggling business
...or if you're not sure
...a copywriter can help you.

Today's consumers want information before they buy. If you can give them that, along with a compelling reason why you're the business to buy from, they will come to you.
How do you get that information to your customers? With words. A good freelance copywriter can bring you the right words, and a lot more.

Expertise
A copywriter's job is to advertise your business. He knows the appeals that will attract new customers, the triggers that will talk to them, and the secrets that will sell them. He can slice through the clutter of modern life with words aimed at the minds you want to reach. He is a salesman.
As important as his knowledge of selling, is his talent as a writer. A good copywriter can make complicated things clear, answer questions before they get asked. He also knows that correct spelling and proper grammar tell your audience a lot about your business' competence and attention to detail. If you were a hospital director, would you be willing to risk millions of dollars in life-saving MRI equipment, on a company that can't spell "resonance"?

Time
You're busy enough already. You don't need the headaches, the hassle, the second-guessing that goes with carving out ad copy at the end of a too-long day. You need to be able to say, "Here's what I want," and have it handed to you when you want it. You need an expert who can study your existing materials, ask a few follow-up questions, and give you professional results with no hand-holding required.

No strings
A freelance copywriter is not your employee. That means no insurance benefits to pay for, no desk space to provide, no I -9 forms to file. There is no obligation: if the relationship works out, you know who to call next time. If you won't need his services for another eight months, you don't have to do the Fair Hiring Fandango to cut him loose. You just say, "We'll call you," and you're done.

Fresh eyes
There's a story about a famous advertising man, Claude Hopkins, who took Schlitz beer from so-so to stardom in the early 1900's on the strength of one claim: how they made their beer so pure. At first, the CEO objected to his suggestion: "That's how every brewer does it!" Hopkins replied, "But your customers don't know that."

The moral: Sometimes, you can be a little too close to your business.

A new brain in the mix can mean new ideas on the board. Perhaps your copywriter had a huge success with an unusual campaign in another field, that will only take a tweak to start working for you. Maybe, like the Schlitz people, you're sitting on a gold mine and just need to borrow an outside perspective.

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